The Universal Geneve Ten price guide aims to join my passion and research into vintage watches with experience I gained during my old career valuing the UK prestige car marketplace for a pan European company. This role saw me test, review, research and value thousands of cars, and over 60,000 lines of data per month and is a skill set that is well matched to research and calculate "guide" figures for vintage watches. The guide uses a variety of condition adjustments and a retail/dealer and trade/private sale band to supply the range of values on each model. These "guide" band figures allow for a degree of flexibility which is needed when valuing anything, whether it be cars, watches or property as values for near identical items are rarely exactly the same. The variances include, location, desire of seller to sell, purchaser to buy, precise condition of item, prevailing market forces, history of the watch, sellers reputation etc etc. The quoted values aim to show an average of the prior 12 months, although on very rare pieces this is not always possible. The prices in this guide are an opinion based upon market data from a variety of sources, retail sales, private collector sales, and from eBay data, plus linking of models where there is low data. The guide aims to provide a realistic range, that you could reasonably expect to be able to buy for, within the remit described. (Some very rare and valuable models are xxxxx due to supply being too low to accurately value). It is not a top end auction guide (where occasionally unique outlier prices can be achieved for a variety of reasons) but an aggregate figure of all sales types. Please note values are for "head only", extras should be added and are in GBP, and is updated real time as and when needed.